Jessica Weber has a diverse range of experience in digital marketing, particularly in SEO, SEM, and paid search. Jessica is currently working as the Director of Account Performance at HawkSEM, where they oversee SEO, SEM, paid media, and performance marketing. Prior to this role, they served as a Senior Paid Search & SEO Manager at the same company, where they developed digital marketing strategies for clients of various industries and sizes. Jessica also worked as an SEO & SEM Manager at HawkSEM before their promotion.
Before joining HawkSEM, Jessica founded their own consulting company, Jessica Weber Consulting, where they provided digital marketing expertise to clients. Jessica also worked as a Digital Marketing Manager at BlueTreeDigital, where they led organic and paid search engine offerings, managed client social media paid advertising, and facilitated client branding.
Additionally, Jessica gained experience as an SEO and Social Media Marketing Manager at Stage2 Marketing, where they implemented SEO recommendations based on website analysis and best practices. Jessica also worked as a Digital Marketing Strategist at CraftFoxes, where they developed and executed e-commerce and digital marketing strategies, managed PPC campaigns, and maintained editorial partner relationships. Jessica's early experience includes a role as a Pinterest Manager and Social Media Consultant at Dailymotion.
Overall, Jessica Weber has a strong background in digital marketing, with expertise in SEO, SEM, paid search, social media marketing, and e-commerce strategy.
Jessica Weber completed their Bachelor of Science (B.S.) in Business Management and Marketing at Penn State University from 2009 to 2013. In addition, they obtained the following certifications: Bing Ads Accredited Professional from Microsoft in May 2017, Google Mobile Advertising Certification from Google in June 2015, Google Ads Certification from Google in May 2015, and Google Analytics from Google in January 2014.
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