Karina Bloomfield

Karina Bloomfield is an accomplished marketing professional with extensive experience in the sports and marketing sectors. Currently serving as the General Manager of Marketing and AFLW Lead at Hawthorn Football Club since July 2014, Karina plays a vital role in managing marketing strategies for a prominent AFL club with over 80,000 members. Prior experience includes leadership roles such as Head of Marketing and Marketing Manager at Communicado Pty Ltd, where integrated marketing services were provided to top FMCG and consumer brands, and Automotive Marketing Executive at carsales.com.au. Karina began their career at Communicado Pty Ltd as an Account Manager and holds a degree in Business & Commerce, specializing in Public Relations and Marketing Communications, from Monash University.