Hawthorn Football Club
Karina Bloomfield is an accomplished marketing professional with extensive experience in the sports and marketing sectors. Currently serving as the General Manager of Marketing and AFLW Lead at Hawthorn Football Club since July 2014, Karina plays a vital role in managing marketing strategies for a prominent AFL club with over 80,000 members. Prior experience includes leadership roles such as Head of Marketing and Marketing Manager at Communicado Pty Ltd, where integrated marketing services were provided to top FMCG and consumer brands, and Automotive Marketing Executive at carsales.com.au. Karina began their career at Communicado Pty Ltd as an Account Manager and holds a degree in Business & Commerce, specializing in Public Relations and Marketing Communications, from Monash University.
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Hawthorn Football Club
The Hawthorn Football Club entered the VFL in 1925 and has enjoyed a successful history playing Australian Rules Football in what is now the Australian Football League (AFL). The club has won 13 premierships, including a three-peat from 2013-2015. The club's vision is to be the destination club, where the very best people aspire to join our pursuit of excellence, unity and success. Hawthorn host a number of fantastic events throughout the year including the Hawthorn in Business networking events, have access to premium corporate hospitality packages and are an active member of the community with engaging community programs both in the local community and nationally with our Indigenous programs.