Paul Her-Sturm

Paul Her-Sturm is a seasoned marketing professional with extensive experience in digital media and strategic marketing across various industries. Currently serving as Senior Vice President of Digital Media & Strategy at Hawthorne Advertising, Paul Her-Sturm has significantly increased the digital media revenue mix by 3.7 times while developing comprehensive marketing strategies tailored to clients' specific needs. Previously, at Credit One Bank, Paul Her-Sturm directed social media and public relations, achieving a remarkable increase in social media impressions from 2 million to 94 million within a year. With a strong background in analytics and cross-functional leadership at MGM Resorts International, Paul Her-Sturm has played pivotal roles in various marketing initiatives, driving substantial growth and profitability throughout a diverse career spanning over a decade. Paul Her-Sturm holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Science in Industrial and Labor Relations from Cornell University, among other educational credentials.