Rachel Krauss

Rachel Krauss is a seasoned digital marketing professional with extensive experience in social media management, content creation, and analytics. Currently serving as a Digital Marketing Analyst at The Hawthorne Gardening Company since January 2020, Rachel manages social media channels for multiple core brands, develops content calendars, and analyzes social media performance to optimize engagement and conversion. Previous roles include Co-Owner of Truepenny Table, where Rachel contributed to blog content creation, and Social Media Marketing Specialist at 64 Audio, where Rachel improved email marketing strategies and SEO content. Rachel's early career includes a Digital Marketing Specialist position at Fred Meyer Jewelers, focusing on affiliate marketing and paid search, and a Web Content Specialist role at Norm Thompson Outfitters, where Rachel managed social media content for various brands. Rachel holds a Bachelor of Arts in Marketing from Portland State University.