Erika Castorena

Erika Castorena serves as the Assistant Digital Marketing Manager at Hay House, Inc. since May 2021, where responsibilities include developing comprehensive marketing plans for online course launches, leading cross-functional meetings, and evaluating marketing campaigns for goal alignment. Prior experience includes serving as Marketing Coordinator at Crystal Media from October 2016 to March 2020, where efforts involved social media management, content creation, and community engagement, along with tracking campaign effectiveness. Earlier career experience includes a role as Client Coordinator at Crystal Media and as Assistant Manager at Abercrombie & Fitch, focusing on customer service and team management. Erika holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from California Polytechnic State University-San Luis Obispo and a Bachelor's degree in International Business from Scuola di Amministrazione Aziendale.