Kimberley Barnacle

Kimberley Barnacle has a diverse and extensive work experience in the field of marketing and ecommerce. Kimberley is currently serving as the Head of Ecommerce Strategy at Haygarth since April 2022. Prior to that, they worked as a Client Director at Five by Five Global, where they led the team in delivering account management best practices and achieving above forecast sales and profitability. Their clients included Screwfix and First Bus.

Kimberley also worked as a Group Account Director at Hogarth Worldwide from December 2017 to May 2021. Before that, they held the role of Director/Marketing & eCommerce Consultant at Squared Frame, where they supported start-ups and growing brands with launch marketing and optimization of their digital and marketing channels. Their clients included Tesco, Jameson, Nestle, and L'Occitane en Provence.

Kimberley has also held leadership positions such as Head of Ecommerce at Joy, where they were responsible for the entire ecommerce function, and Group Digital Marketing & Content Manager at Austin Reed Group. Additionally, Kimberley has experience in digital marketing and acquisition and retention strategies from their role as Digital Marketing Manager at Arcadia Group Ltd.

Kimberley began their career at John Lewis as Assistant Marketing Manager, where they worked on multi-channel marketing strategies and contributed to record-breaking sales and improved brand awareness.

Kimberley Barnacle's education history includes the following:

In 2013, they attended Prince 2 and obtained a Prince 2 practitioner degree in Project Management.

In 2008, they studied at Imperial College London and obtained a CIM Professional Postgraduate Diploma in Marketing.

From 2003 to 2006, they pursued their undergraduate studies at the University of Essex, where they earned a BSc Hons degree in Business Management.

Additionally, Kimberley has obtained several certifications, including the Season 3 OMEGA Graduate from Haygarth in May 2023. Kimberley also holds a PRINCE2 certification from CIM | The Chartered Institute of Marketing, although the specific month and year of obtaining this certification are unknown.