Vikum Ellawala is an experienced professional in business development and marketing, currently serving as Assistant Manager Business Development at Hayleys Fentons and Senior Marketing Executive at Signature Ceylon since late 2023. Vikum has held various roles including Executive Regional Sales at ikman.lk, and has a history of managing territories at WM Mendis, Rockland Distilleries, and HEINEKEN Lanka. Vikum's career began as a Sales Representative at Coca-Cola Beverages Sri Lanka Ltd. Vikum holds a Postgraduate Diploma in Sales Management from the Sri Lanka Institute of Marketing, and is currently pursuing a degree in Tourism and Hospitality Management at ICBT Campus. Educational background includes studies at Kaikawela Central College and St. Thomas' College in Matale.