Antoine Roussel

Antoine Roussel is a seasoned marketing professional specializing in paid media and growth strategies, currently serving as the Lead Acquisition Manager at Hays since December 2020. In this role, Antoine maintains collaboration with agencies and partners while creating, managing, and optimizing campaigns across various platforms, including Google, LinkedIn, and Facebook. Prior experience includes positions as Head of Growth at Veepee, overseeing SEM campaigns, and as a Growth Marketer at Criteo, where Antoine developed B2B lead acquisition strategies. Additional experience includes a CMO Assistant role at Groupon, focusing on KPI analysis and campaign management, and an Executive Assistant position at EURASIAPATCHWORK. Antoine holds a Master of Science in Management from HEC Paris and has furthered education in Finance and Entrepreneurship at Stanford University.