Desireé García Castillo

Desireé García Castillo has worked in various marketing-related roles since 2017. In 2021, they began working as a Marketing Manager for Haystack News. In 2020, they were a Consultora (CX & Transformación) for INEI- Instituto Nacional de Estadística e Informática, where they were responsible for the project of improving customer service and experience. Desireé was also a Consultora (CX - Research) for Mibanco, where they worked on a project to design Fintech services and products for the company's new model. In 2019, they were a Consultora (MKT & Research) for CARE Perú, where they evaluated the impact of the Rímac DRR II project on the beneficiaries and was in charge of communications and marketing. Lastly, in 2017, they were a Coordinadora de Comunicaciones y Marketing and an Asistente de Marketing Digital for Datum Internacional, where they led the company's transformation project and developed a content marketing strategy.

Desireé García Castillo has completed a variety of educational experiences. In 2020, they earned a Agile Development Specialization and Digital Product Management Specialization from the University of Virginia Darden School of Business. Desireé also earned a The Strategy of Content Marketing Course Certification from the University of California, Davis. From 2012-2017, they completed a Bachiller en Ciencias de la Comunicación from Pontificia Universidad Católica del Perú. From 2009-2012, they completed Inglés Nivel Avanzado from Instituto Cultural Peruano Norteamericano.