Carmen Rodriguez Johnson

Carmen Rodriguez Johnson is an accomplished marketing executive with extensive experience leading high-impact marketing and consumer insights functions. As Chief Marketing Officer at Hazelden Betty Ford Foundation since March 2023, Carmen oversees marketing strategies aimed at audience engagement and community outreach. Previously, Carmen served as Chief Marketing Officer and Senior Vice President for Audience Development at Minnesota Public Radio, focusing on integrated marketing and communications. Carmen's tenure at General Mills spanned over a decade, where roles included Director of Consumer Insights for the cereal segment and leading consumer insights for the foodservice division. Carmen's career began at Procter & Gamble, managing marketing initiatives for major brands. Educational credentials include an MBA and a Bachelor of Science in Business, both from the University of Minnesota - Carlson School of Management.