Jaclyn Lien Grote

Jaclyn Lien Grote is an experienced marketing professional specializing in automation and digital marketing strategies, currently serving as a Marketing Automation Strategist at Hazelden Betty Ford Foundation since May 2018. With a strong background in driving B2B and B2C marketing initiatives, Jaclyn has developed effective automation strategies using Salesforce and Pardot, built and managed email campaigns, and provided data analysis for campaign optimization. Previous roles at Haworth Marketing + Media included Digital Media Supervisor and Digital Media Planner, where Jaclyn managed significant campaigns for clients like Walmart and Target. An early career involved positions in account coordination and media planning, complemented by leadership as Vice President of the University of Minnesota Advertising Club, contributing to membership growth and the establishment of a student-run advertising agency. Jaclyn holds a B.A. in Journalism with a focus on Professional Strategic Communication and a minor in Management from the University of Minnesota.