HBK Agency
Luke Kelly is a seasoned digital strategist with extensive experience in leading teams and developing innovative digital solutions. As Digital Director at HBK Agency since October 2014, Luke oversees the digital team and drives initiatives in digital strategy, marketing, and consultation. Previous roles include Managing Director at Gouniq.com, where the focus was on connecting unique product creators in a search-friendly network, and at Middle Men, an independent creative agency known for engaging audiences through innovative design. Luke also led Juice Group, a full-service digital agency, before its merger with Middle Men. Earlier career experiences include serving as Head of CRM at Betfair, where responsibilities included CRM management and website development. Luke holds a Bachelor’s degree in Marketing & Commerce from Victoria University.
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HBK Agency
At HBK, creativity, technology and data are all connected, as they should be, in-house. Because it’s not just capabilities that produce results, it’s the connections between them, and with our clients.