HBX Group
Elena Lavrushina is an accomplished professional with extensive experience in learning and development, project management, and business operations across various sectors. Currently serving as Regional Manager for Thailand and Indonesia at HBX Group, Elena leads the implementation of a learning platform aligned with company strategy. Previously, Elena held multiple positions at Hotelbeds over an eleven-year span, including Global L&D Partner and Head of Sourcing Academy, where responsibilities included development needs analysis and bespoke training solutions. Notable achievements include tripling transaction value in the Russia and CIS region and successfully integrating a joint venture. Elena has also contributed to quality assurance in the hospitality industry and developed brand strategies in marketing roles earlier in her career. Elena holds an Executive MBA and several coaching qualifications, enhancing expertise in team dynamics and leadership.
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HBX Group
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HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients and partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &and services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have over more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. HBX Group comprises four best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets: • Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents • Bedsonline, exclusively serving the retail travel segment • Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions • TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena