HBX Group
Laura Olivares Steiner is an experienced branding professional currently serving as a Senior Brand Manager at HBX Group since October 2023. Previously, Laura held the same position at Hotelbeds from August 2022 to October 2023. With a rich background at TUI from July 2015 to August 2022, Laura progressed from Branding Executive to Global Branding Manager, overseeing brand identity and collaboration with creative agencies. Earlier roles include Customer Service Executive at Booking.com and various sales and marketing positions at TUI Hellas. Laura’s education includes a Marketing Week Mini MBA and Bachelor's degrees in Foreign Languages and Literatures from the University of Strasbourg and Ethnikon kai Kapodistriakon Panepistimion Athinon.
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HBX Group
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HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients and partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &and services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have over more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. HBX Group comprises four best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets: • Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents • Bedsonline, exclusively serving the retail travel segment • Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions • TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena