Martin Whelan

Martin Whelan currently serves as General Manager Marketing at HCF Australia since May 2025. Previously, Martin held the position of Head of Marketing and Brand at Perpetual Limited from April 2022 to April 2025, overseeing a diverse portfolio of brands and providing strategic guidance. Martin's earlier roles include Group General Manager Marketing at The NRMA, where responsibilities encompassed brand and marketing functions across multiple brands, and Director of Sponsorships & Marketing at G'Day USA during a twelve-month sabbatical in the United States. Other notable experiences include General Manager Marketing Customer Advocacy at Telstra and various senior roles at the Commonwealth Bank of Australia, including General Manager Consumer Marketing. Martin began a career in marketing at DDB Group Australia, working as Group Account Director and Management Supervisor. Martin's educational background includes a Graduate Diploma in Marketing and a Graduate Diploma in Strategic Marketing Management from respected institutions.