Rhett Daniel is an accomplished professional with extensive experience in digital strategy and commerce, currently serving as a Senior Commerce Advisor at HCL Technologies since September 2019. Prior roles include Digital Strategy & Optimization Consultant at IBM Services and Account Director for Digital Strategy at IBM, where expertise in omni-channel strategies and IBM Cognitive Applications significantly enhanced client business value. Rhett has held various leadership positions, including Director at Perficient and AT&T Hosting & Application Services, as well as founding Daniel IT Services, which earned industry recognition before its acquisition by USi/AT&T. With a strong technical foundation developed in earlier roles at MCBA, Inc. and Prudential Healthcare, Rhett holds an M.S.Ed in Learning Design & Technology from Purdue University and a B.A. in Psychology from Indiana University Bloomington.