Ben Gorton

Ben Gorton is a Product Manager at HD Hyundai Construction Equipment Europe, where responsibilities include collaborating with sales, marketing, and dealer network teams to enhance market share and address customer challenges. Prior to this role, Ben served as Product Manager - Digital Solutions and Area Sales Manager at SMT GB, focusing on Volvo Construction Equipment sales and sub-dealer management. Ben also held positions as UK Sales Manager and Sales Specialist at JCB, contributing to both compact and heavy products. Educational qualifications include a Business and Sports Management degree from Loughborough University and a Diploma of Education in Professional Digital Marketing from CIM. Additionally, a BTec National Diploma in Sports Coaching, Fitness and Testing was obtained from Loughborough College Group.