HDFC Bank
Subhadra Vaidhyanathan is a seasoned professional with extensive experience in data strategy, digital marketing, and business consulting. Currently serving as the Data Strategy Lead and previously as Head of Digital Marketing at HDFC Bank since November 2016, Subhadra is focused on revenue generation through digital initiatives, enhancing customer experiences, and driving digital analytics. With prior roles as an Associate Director at The Nielsen Company and a Marketing Consultant at Tata Teleservices, Subhadra has a strong background in telecom research and marketing, respectively. Subhadra's earlier career included significant positions at Netflix and GE Capital, where responsibilities encompassed customer retention and marketing analytics. An MBA graduate from the Indian Institute of Management Ahmedabad, Subhadra also holds qualifications in cost accounting and business accounting.
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HDFC Bank
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HDFC Bank Limited (the Bank) is a holding company. The Bank offers a range of banking services covering commercial and investment banking on the wholesale side and transactional/branch banking on the retail side. It also offers financial services. The Bank's segments include Treasury, Retail banking, Wholesale banking and Other banking business. The Treasury segment primarily consists of net interest earnings from the Bank's investment portfolio, money market borrowing and lending, gains or losses on investment operations and on account of trading in foreign exchange and derivative contracts. The Retail Banking segment serves retail customers through a branch network and other delivery channels, as well as through alternative delivery channels. The Bank provides its corporate and institutional clients a range of commercial and transactional banking products. The Other banking business segment includes income from para banking activities.