Niklas Müller is an experienced sales and marketing professional with a strong background in the beverage industry. Currently serving as the Regional Sales Director for Europe at Head Rush Technologies since November 2022, Müller previously held the position of Sales Director for Northern & Eastern Europe at Les Vins Gérard Bertrand from October 2020 to October 2022. Prior to that, Müller worked as a Market Development Manager for the DACH region at a leading manufacturer of automatic juicers, and as Regional Manager for Europe at a producer of premium wines and spirits, where full P&L accountability and key account management were central responsibilities. Müller also held roles as a Category Manager for Wine and Sales & Marketing Manager in premium distribution settings, and began a career as a Brand Manager at Red Bull. Education includes a degree in Speditionskauffmann from Gustav-von-Schmoller-Schule Heilbronn.
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