Irina Zhilnikova

Irina Zhilnikova is a Senior Copywriter and Content Brand Manager at HeadHunter Group, where responsibilities include managing and developing an HR community on Telegram, achieving significant audience growth, and producing effective landing pages for HR events. Prior to this, Irina served as the Lead of HR Communications Division at Gazprom Neft, significantly enhancing newcomer engagement and employee net promoter score through innovative communication strategies. Additionally, Irina held the position of Head of External Communications for the Northwest direction at HeadHunter Group, where achievements included a notable increase in market share within the media industry and consistently surpassing performance indicators. Irina holds a Specialist degree in Journalism from Dostoevsky Omsk State University.