Headkount
Courtney McArthur has been working as a Beauty Educator at Headkount since June 2023. Prior to this, Courtney held roles such as Marketing Coordinator at Channel Program, Manager at MAC Cosmetics, and Freelance Artist at Smashbox Cosmetics. With a background in the beauty industry, Courtney also served as Education Lead and Senior Artist at SEPHORA, specializing in the Pacific Centre location.
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Headkount
One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Headkount helps brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount hires the best of the best representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer driven, cost effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity, top line sales, and significant new door growth.