Sasha Krecinic

Sasha Krecinic is an accomplished professional with extensive experience in venture capital and operational leadership. Currently serving as an Investor at Headline since March 2023, Sasha specializes in SaaS investments. Prior to this role, Sasha spent four years at HappyCo, where responsibilities included developing new products as VP of Strategic Initiatives and implementing go-to-market strategies as VP of Sales and Marketing. Sasha also held key operational roles, enhancing customer journeys and automating decision-making as Senior Director of Operations. Earlier experience includes serving as Portfolio Analytics Manager at People's Choice Credit Union, co-founding a stealth startup focused on revenue forecasting, and working as a management consultant at EY. Sasha holds a Bachelor of Laws and a Bachelor of Commerce with a major in Corporate Finance from the University of Adelaide.