GR

Geetanjali Rastogi

Creative Director at Heads Up For Tails

Geetanjali Rastogi has a diverse work experience spanning different industries and roles. Geetanjali is currently working as a Creative Director at Heads Up For Tails, an Indian pet products brand. Geetanjali'srole involves designing, manufacturing, and customizing pet products to enhance the lives of pets and their owners.

Prior to their current role, Geetanjali worked as a Partner at Val-More Action Advisory, a consulting group for consumer businesses. Geetanjali applied their proprietary Value Creation Model© to improve sales, profits, and cash flow by focusing on strategy, capability, execution, and funding. Geetanjali also utilized the Brand Optimisation Architecture to enhance the brand's value proposition.

Geetanjali was also a founding team member and guest faculty at the Creative & Cultural Businesses Programme- CCBP at IIMA. This program aimed to support entrepreneurs in the creative and cultural industries in India.

Geetanjali has also worked as a Creative Consultant at IkaiAsai, where they focused on exploring and constructing a differentiated value proposition for the brand. Geetanjali collaborated with artists, craftsmen, and designers to shape the brand's unique voice and global identity.

Furthermore, Geetanjali has experience as a facilitator for learning workshops in the creative and cultural industry. These workshops aimed to help organizations develop actionable strategies and implementable plans to articulate their value proposition and deliver a wholesome customer experience.

In the past, Geetanjali co-founded Trenspott S.A., where they served as the Head of Market Intelligence. Trenspott offered advisory solutions to fashion retailers, helping them maximize their revenue by making their products relevant and discoverable. Geetanjali also worked on an advisory project at Malkha, which focused on sustainable and locally sourced cotton fabric production.

Geetanjali gained valuable experience in the fashion industry as a Buyer's Assistant at Gucci and an intern at Victoria's Secret and Tommy Hilfiger. In these roles, they assisted with merchandise planning, sales analysis, and product knowledge documentation.

Overall, Geetanjali Rastogi has a well-rounded background in various industries and roles, showcasing their expertise in creative direction, consulting, entrepreneurship, and fashion merchandising.

Geetanjali Rastogi's education history begins with attending Welham Girls' School, where they completed their studies before 2003. Later on, they pursued a Bachelor of Arts (BA) degree in Mathematics and Economics from Lady Shri Ram College For Women, completing their studies between 2003 and 2006. In 2009, Geetanjali attended Parsons School of Design - The New School, focusing on Fashion Marketing, with their studies concluding in 2010.

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Timeline

  • Creative Director

    October, 2021 - present