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Lily Lu

Revenue Strategy Lead

Lily Lu is a seasoned professional in revenue strategy and growth, currently serving as the Revenue Strategy Lead at Headway since March 2025. Prior to this role, Lily held the position of Director of Growth at FactoryFix from October 2023 to March 2025 and served as Associate Director at Pace Ventures within Pace Gallery from September 2021 to September 2023. Lily's early career included roles as a Consultant and Associate at Boston Consulting Group from July 2019 to September 2021, and a Summer Associate in 2018. Additionally, Lily gained experience as a Digital Marketing Intern at Universal Music Group in 2017. Lily holds a degree from the University of Michigan - Stephen M. Ross School of Business, which was completed in 2019, and graduated from Troy High School in 2015.

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