Jessica Shields

Jessica Shields is an experienced marketing professional and entrepreneur with extensive expertise in experiential marketing and brand engagement. As the Owner of Health and Fitness Activations since May 2012, Jessica has successfully connected brands with consumers through innovative marketing programs and events. In August 2020, Jessica founded beCAUSE minded, focusing on creating impactful gift boxes and building global supplier relationships. Previous roles include Key Account Manager at Vega, where sales increased by 12-24% per account, and Strategic Marketing Director at Activate Consulting, managing sponsorship activations for Jamba Juice. Additional experience includes managing promotional marketing programs for Campari/Skyy Spirits, and serving as a Regional Manager at Touchtunes, where efforts encompassed sales and account management in the DFW area. Jessica holds a BA in Mass Communications and Spanish Literature from UCLA.