Ali Rastiello

Ali Rastiello is the current VP of Marketing & Sales Operations at Health Catalyst. Prior to this, they held the position of Sr. Director of Global Marketing Operations and Marketing Chief of Staff at Cornerstone OnDemand from November 2019 to January 2022. In this role, they were responsible for centralizing and leading all revenue marketing functions, creating one global demand engine. They managed a globally dispersed team of 22 digital marketers, operations specialists, and web architects while operating as Chief of Staff to the CMO.

From June 2017 to July 2019, Ali Rastiello was the Director of Marketing Operations and Technology at BigCommerce. In this role, they were a member of the senior marketing leadership team and oversaw operations and execution of marketing programs that drove 26% YOY growth. Some of their accomplishments in this role include expanding and transforming a small email-marketing team into marketing operations consultants consisting of 10 people accountable for marketing execution, data management, lead lifecycle management, budget oversight, martech stack strategy, analytics, and go-to-market process; defining lead funnel stages, developing lead lifecycle process, reporting frameworks, and led an overhaul of lead routing and handoff to sales for both SMB and MM/ENT business segments; being accountable for a $1.2M martech budget with operational oversight of the $29M departmental budget; operationalizing integrated campaigns to enable proper data management leading to detailed metric reporting; improving efficiency of marketing execution by 80% measured through JIRA reporting; adding data orchestration capabilities (Openprise) to the martech stack creating the ability to

Ali Rastiello earned a Bachelor of Fine Arts in Radio/TV/Film from Sam Houston State University.

Ali Rastiello reports to Kevin Freeman, Chief Revenue Officer. They work with Jeff Selander - SVP & GM, Global Expansion Business, Jessica Arnold - SVP, Sales Development, and Christina Chang - SVP, Growth Go-To-Market Strategy.