Health-E Commerce
Itamar Romanini is an accomplished professional with extensive experience in the consumer-directed healthcare (CDH) and health savings account (HSA) industry. Currently serving as a Board Member at ECFC and the VP of HSA Store at Health-E Commerce, Itamar oversees the eCommerce business line and provides strategic consulting as Principal at HSA Consulting Services, LLC. Previously held roles include Chief Revenue Officer at Bend Financial and Senior Vice President at HSA Bank, where Itamar led marketing, sales, and business development efforts. Itamar's expertise encompasses strategic guidance, team development, and comprehensive management of complex deals within the healthcare sector. Educational credentials include an MBA from Lakeland University and multiple degrees in Business from Brazilian institutions.
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Health-E Commerce
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Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, the Company has launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free health care market and helping everyday Americans and companiesbenefit better from workplace benefits, wellness and healthspending programs. Its portfolio consists of four brands — FSA Store, HSA Store, WellDeserved and Caring Mill — and has plans to expand to even more categories where consumers purchase health and wellness products and services.