Itamar Romanini

VP & GM, HSA Store at Health-E Commerce

Itamar Romanini is an accomplished professional with extensive experience in the consumer-directed healthcare (CDH) and health savings account (HSA) industry. Currently serving as a Board Member at ECFC and the VP of HSA Store at Health-E Commerce, Itamar oversees the eCommerce business line and provides strategic consulting as Principal at HSA Consulting Services, LLC. Previously held roles include Chief Revenue Officer at Bend Financial and Senior Vice President at HSA Bank, where Itamar led marketing, sales, and business development efforts. Itamar's expertise encompasses strategic guidance, team development, and comprehensive management of complex deals within the healthcare sector. Educational credentials include an MBA from Lakeland University and multiple degrees in Business from Brazilian institutions.

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