Health Union
Abby Voorhees is an experienced professional in digital media and marketing, currently serving as the Associate Media Strategy Director for Digital Media Operations at Health Union since December 2024, following the acquisition of Adfire Health. Prior to this role, Abby held the position of Senior Programmatic Trader at Adfire Health from January 2024 to December 2024. A proven digital marketer, Abby has worked as a Digital Optimization Specialist at Lightning Digital, an Email/SMS Specialist at electrIQ marketing, and a Marketing Specialist at Bek & Co, where significant achievements included launching and optimizing an Etsy shop. Earlier experience includes serving as Operations Manager at Merlin CSI, LLC, where innovative reporting formats and engaging B2B materials were developed, and Key Carrier at TJ Maxx, where strategic merchandising decisions boosted store rankings. Abby holds a Bachelor's Degree in Business Administration from California State University San Marcos, along with Associate Degrees from Palomar College in Accounting and Medical Office Assistance.
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