Leigh Scherer

Leigh (Johnson) Scherer has extensive experience in marketing and digital growth. Leigh currently serves as the VP of Marketing Operations & Digital Growth at HealthEquity, where they lead a team focused on increasing revenue and operational efficiency. Leigh previously held the position of Director of Member Engagement Strategy at HealthEquity, overseeing scalable B2C strategy and execution.

Prior to their work at HealthEquity, Leigh served as a Marketing Technology Consultant at WageWorks, where they led various marketing automation projects in a high-growth and M&A environment.

Leigh is also the Founder of Idea Ladder, a digital marketing and automation services company, where they were involved in various projects that drove revenue and growth.

Leigh has additional experience as a Marketing Automation Consultant at Unison Home Ownership Investors, a Marketing Consultant at Great Bridal Expo and StarStar Mobile, and as the Vice President of Operations at iHealthSpot.com.

Leigh also served as the VP of Marketing at uSell.com, managing performance marketing channels and agency relationships.

Additionally, Leigh has experience as an Instructor at Barry University and as the Director of Web Production at iHealthSpot.

Leigh (Johnson) Scherer holds a Bachelor of Arts degree in English from Bethany College (1990-1994) and a Master of Arts degree in English from the University of Miami (1994-1997).