Elayna Ferrara

Elayna Ferrara is an experienced professional in performance analytics, currently serving as Associate Director at Healthline Media since April 2022, where responsibilities include leading analytics initiatives and managing team performance. Prior to this role, Elayna held positions at Indeed.com from November 2017 to April 2022, progressing from Senior Account Executive to Performance Analytics Manager, where efforts focused on user experience research, analytics delivery, and training teams on empathy in user interviews. Earlier experience includes working as an Account Executive and Account Specialist at GigMasters, contributing to client feedback processes and inter-department collaboration. Elayna obtained a UX/UI Certification from CareerFoundry and holds a Bachelor's degree in Psychology from Western Connecticut State University.