Joy Tu

Joy Tu currently serves as the Director of Business Development Strategy at HealthSparq (Cambia Health Solutions) since July 2014, where responsibilities include leading business development, strategic research, competitive analysis, and partnership management. Previous experience includes roles as Director of Accounts – Health Plans at MDx Medical, Inc., and Vice President of Strategy and Business Development at Medical Justice Services, Inc., focusing on strategic planning and revenue generation. Joy Tu also held positions such as Director of Marketing at Asbury Automotive Group, Senior Product/Product Consultant at Reynolds American, and Director of Marketing & Business Development at Connecture, Inc., contributing to brand development, product innovation, and market expansion efforts across various organizations. Additionally, Joy Tu achieved significant marketing and business development milestones at Imagine USA, resulting in multiple industry awards.