HealthWay
Jake Hicks is a seasoned marketing professional with extensive experience in B2B marketing and digital strategies, currently serving as the Director of B2B Marketing at HealthWay Family of Brands® since March 2025. Prior to this role, Jake held the position of Senior Vice President at Hawke AI, where responsibilities included leading growth and marketing initiatives. At TrueCar, Inc., from September 2022 to October 2024, Jake managed multimillion-dollar paid marketing campaigns as the Director of Digital Marketing. Earlier career milestones include digital marketing roles at Sparkpr, NetParadigms, DX Creative, and Freedom Communications Inc., highlighting a robust skill set in consultative sales, performance marketing, and team leadership. Jake holds a Bachelor of Arts in Divinity/Ministry from Christian International School of Theology and is pursuing further studies in paid digital marketing.
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HealthWay
Located in Upstate NY, we’re a team of experts and industry leaders reimagining the world as a better, safer place. From homes to commercial buildings, we proudly design and engineer scalable, efficient air cleaning solutions for any environment. We’re at the forefront of the indoor air quality industry and we continue to develop revolutionary solutions that make a real impact.