Rita Coleman

Associate Director of Operations at HealthWell Foundation

Ms. Rita Coleman re-joined the Foundation in August 2020 as Special Initiatives Manager. Prior to assuming her new role, Ms. Coleman provided consulting services for HealthWell from 2018 to 2020 in the area of special exception cases. As Special Initiatives Manager, Ms. Coleman serves as a subject matter expert for special initiative funds such as the Pediatric Assistance Fund and the Cancer-Related Behavioral Health Fund. In addition to providing daily communications with internal and external stakeholders and providing day-to-day operations support, she is the primary liaison for the pharmacy benefits administrator providing expertise in the areas of new fund set-up and compilation of product lists. Ms. Coleman manages the new fund product list process and ensures that the approved product list is housed in the Foundation’s Grants Management System (GMS) and communicates product additions and deletions to the pharmacy benefits administrator.

Ms. Coleman previously served in a multi-functional role as Associate Director of Operations – Program for the Foundation from 2010 to 2018.

Ms. Coleman earned her Master’s in Public Health at Walden University.


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