Healthy Directions
Dianne Lidiak is a seasoned marketing professional with extensive experience in the nutritional supplement industry. Currently, as Senior Manager of Product Marketing at Healthy Directions since January 2013, Dianne oversees merchandising and new product development for the company’s largest brand, Dr. Sinatra. Previously, Dianne held the role of Senior Marketing Manager focusing on channel marketing, including managing loyalty direct mail catalogs and relationships with GNC and Vitamin Shoppe. As an Independent Marketing and Copywriting Consultant from January 2006 to January 2013, Dianne played a key role in launching a new nutritional supplement line, achieving significant revenue growth within the first eight months. Dianne's earlier experience at Healthy Directions included managing renewal marketing programs for newsletters. Dianne holds a BA in History, Spanish, and Journalism from Dartmouth College and an MBA in Marketing and International Marketing from Georgetown University McDonough School of Business.
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Healthy Directions
Healthy Directions is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products. Healthy Directions provides expert guidance and advanced nutritional supplements from America’s most knowledgeable and highly respected integrative and alternative health doctors including Julian Whitaker, MD, Dr. David Williams, Stephen Sinatra, MD, Dr. Drew Sinatra, Joseph Pergolizzi, Jr., MD., Dr. Briana Sinatra and Dr. Kulreet Chaudhary.