Healthy Directions
Matt Kinnahan is a seasoned executive with extensive experience in strategy, analytics, and digital commerce, currently serving as the VP of Strategy, Analytics and Digital Commerce at Healthy Directions since March 2015. Kinnahan leads multiple business units focused on customer data management, marketing analytics, and ecommerce growth, overseeing a diverse team and a significant budget. Previous roles at Healthy Directions include VP of Brand Management and VP of Analytics, where Kinnahan managed substantial P&L responsibilities and provided critical decision support through data-driven insights. Early career experiences include positions at LifeMinders and Hecht's Department Stores, with a foundation in marketing analysis and sales promotion management. Kinnahan holds a BA in History from the University of Maryland.
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Healthy Directions
Healthy Directions is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products. Healthy Directions provides expert guidance and advanced nutritional supplements from America’s most knowledgeable and highly respected integrative and alternative health doctors including Julian Whitaker, MD, Dr. David Williams, Stephen Sinatra, MD, Dr. Drew Sinatra, Joseph Pergolizzi, Jr., MD., Dr. Briana Sinatra and Dr. Kulreet Chaudhary.