Healthy Directions
Michele (Smith) Balcerek is an experienced copywriter with a diverse background in communications and journalism. Since October 2004, Michele has worked at Healthy Directions, focusing on writing and editing copy for various marketing channels related to doctor-formulated nutritional supplements, while also implementing search engine optimization strategies. Prior experience includes serving as a Communications Specialist at PNC Investments, where Michele managed content and produced internal communications, and freelancing as a beat reporter for the Pittsburgh Post-Gazette. Additional roles include producing news programs for KDKA AM 1020 and reporting for Metro Networks. Michele earned a Bachelor of Science degree in Communications and Journalism from the University of Pittsburgh in 1998.
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Healthy Directions
Healthy Directions is a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products. Healthy Directions provides expert guidance and advanced nutritional supplements from America’s most knowledgeable and highly respected integrative and alternative health doctors including Julian Whitaker, MD, Dr. David Williams, Stephen Sinatra, MD, Dr. Drew Sinatra, Joseph Pergolizzi, Jr., MD., Dr. Briana Sinatra and Dr. Kulreet Chaudhary.