Paula Harrell

Paula Harrell is an accomplished marketing executive with extensive experience in the health and wellness industry. Currently serving as the Executive Director of Brand and Product Marketing at Healthy Directions since November 2000, Paula leads the marketing strategy and brand management for both new and existing direct-to-consumer brands while collaborating with the Retail Team for enhanced visibility. Previous roles at Healthy Directions include Executive Director of Business Development and Research, where Paula focused on market research and nutritional supplement initiatives, and Executive Director of Brand Management, overseeing brand strategy, product launches, and financial reporting for two leading brands. Earlier experience includes positions at Phillips Health, culminating as Senior Manager of R&D Health Products and Marketing Manager. Paula holds a degree from Indiana University of Pennsylvania.