Hearst Autos
Lisa LaCasse is a seasoned professional in digital sales and marketing, currently serving as Digital Sales Director at Hearst Autos since October 2015, specializing in the import automotive category in Los Angeles for prestigious brands including Cosmopolitan and Car and Driver. Prior experience includes a role as Strategic Account Director at AOL from September 2007 to February 2015, focusing on digital advertising sales in the automotive sector. Lisa's background also features a position as Media Director at Genex and over a decade at Nissan North America, where responsibilities included Sr. Manager of Infiniti Media and Manager of Media Planning, developing comprehensive marketing communications and leading media negotiations for new vehicle launches. Lisa holds a Bachelor's Degree in Communications from Wheeling Jesuit University.
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