Hearst UK
Makda Sinit Kiros serves as Partnership Lead and previously held the title of Senior Partnerships Manager at Hearst UK since March 2013, where responsibilities include managing significant B2B2C partnerships, particularly with Lloyds Bank, and developing strategies for collaborations with major suppliers like Apple and Amazon. Makda also holds the role of Diversity, Belonging, and Inclusion Chair at Hearst UK, promoting cultural initiatives within the organization. Additional experience includes roles as CRM & Customer Experience Manager and Customer Marketing Manager, contributing to customer journey enhancements and revenue generation through targeted marketing campaigns. Makda is actively involved in various organizations, including serving as Marketing and CRM Lead for Black Unity Bike Ride and Diversity and Inclusion Lead for Woke Babies. Educational qualifications include a BA in Public Relations and Radio Broadcasting from the University of West London and a brief study at New York University.
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Hearst UK
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Hearst UK is a leading premium content and experience business. We publish a portfolio of market-leading brands including ELLE, Good Housekeeping, Country Living, Harper’s Bazaar, Cosmopolitan, Prima, Red and Esquire. Our digital brands reach half of UK women and one in three of UK men every month, and our trusted content engages them wherever they are. We circulate over 21 million magazines a year, we reach on average 21.1 million UK digital unique users per month and have more than 32.4 million follows via our social media platforms. Hearst UK’s experiential division brings our flagship brands to life through immersive physical and digital experiences, and connects with our audience through a programme of bespoke events aligned to our brands including Good Housekeeping Live, Country Living Shows, ELLE Style Awards, Harper’s Bazaar Women of the Year Awards and the Bazaar at Work events franchise. Our licensed brand extensions include Good Housekeeping sofas, Country Living paint and Cosmopolitan furniture. We also have a growing operation offering accreditation through our state-of-the-art testing facility at the Good Housekeeping Institute, which is celebrating its centenary year in 2024.