Emmelijn Hermens Msc.

Emmelijn Hermens MSc. is an experienced professional in data and paid media strategy, currently serving as the Head of Data & Paid Media Strategy at Hearst Netherlands since September 2018. Emmelijn has a proven track record in developing marketing strategies for B2B, B2C, and Hearst brands, alongside overseeing B2B market strategies and leading innovations in marketing technology. Additionally, Emmelijn contributes to the Nationaal Media Onderzoek (NMO) as a Cross Media Output Expert, focusing on the establishment of new standards for content and commercial monitoring across various media channels in the Dutch market. Previously, Emmelijn held roles at dentsu international and addurance, providing consultancy services in online media and campaign strategy. Emmelijn holds an MSc. in International Management from Nyenrode Business University and has completed a Bachelor of Applied Science with a minor in Corporate Finance at the University of Westminster, as well as a Bachelor of Business Administration focused on Corporate Finance & Marketing from Nyenrode New Business School.