Thijs Wortel

Thijs Wortel is a digital advertising specialist at Hearst Netherlands since March 2021, focusing on the setup, execution, and optimization of paid digital media campaigns for branded content, events, and products. Previously, Thijs founded Pachacuti Media, providing video editing and storytelling services for socially responsible clients such as KWF kanker.nl and Gemeente De Ronde Venen. Additional experience includes roles as a digital marketer at Study2Go, where responsibilities encompassed managing social media and website optimization, and customer service coordinator at Amstelring, where Thijs contributed to social advertising and the establishment of a COVID-19 hotline. Thijs' early career included administrative support at GGZ inGeest and planning assistance at RMC, alongside experience in project management with Smallsteps kinderopvang. Thijs holds a Master's degree in New Media and Digital Cultures and a Bachelor's degree in Media & Information from the University of Amsterdam.