Jordan Wertlieb

President, Hearst Television at Hearst

Jordan Wertlieb has been president of Hearst Television since 2013. He moved to the company’s New York City headquarters in January 2011 as an executive vice president of Hearst Television. He has management oversight responsibility for Hearst Television’s stations, digital properties and two radio stations across 26 U.S. markets. He is a senior vice president of Hearst and a member of the Hearst board of directors.

Wertlieb serves as the chairman of the National Association of Broadcasters' (NAB) joint board of directors, and previously served as chairman of its television board. He is a member of the A+E Networks board and the Litton Entertainment board, and serves as a vice chair of the Broadcasters Foundation of America board. He is a past president-chairman of the NBC affiliates board.

Wertlieb began his television career in 1986 as a research analyst at Katz Communications in New York. He became a television sales account executive at Katz in 1989, representing television stations of Hearst Broadcasting (Hearst Television’s predecessor company), as well as other leading station groups.

In 1993, Wertlieb joined Hearst’s WCVB-TV, Boston, as national sales manager and was promoted to local sales manager in 1998. In 1999, he was promoted to general sales manager of WBAL-TV, Hearst Television’s NBC affiliate in Baltimore, Maryland. In 2005, he became the station’s president and general manager. During his tenure there the station further solidified its position as Baltimore’s No. 1 TV station and earned multiple journalism honors, including two national Edward R. Murrow Awards, six National Headliner Awards, a national Walter Cronkite Award for political journalism and a Columbia University Alfred I. Dupont Award.

In 2015, Wertlieb was inducted into the Maryland D.C. Delaware Broadcasting Hall of Fame and, in 2018, to the Broadcasting & Cable Hall of Fame. He holds a bachelor’s degree from the University of Michigan, Ann Arbor, and is a graduate of the NAB Broadcast Leadership Training program.


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