Heartbeat
Clarence Fruster is an experienced production and marketing professional with a comprehensive background in managing high-profile digital campaigns, B2B and B2C projects, and cultural experiences. Currently serving as Associate Director of Production at Heartbeat since January 2023, Clarence leads the production and deployment of campaigns for Acadia Pharmaceuticals. Previous roles include Senior Producer at WRG Live, where management of cross-functional teams and project delivery for major clients like Astrazeneca and HSBC was key. Other notable experiences include leading the Samsung Experience Stores Nationwide Launch, independent contracting as a digital and field marketing specialist for Red Bull, and serving in various production roles for cultural events and campaigns across reputable organizations. Clarence holds a background in event production that spans over 15 years, showcasing a strong expertise in experiential marketing and project management.
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Heartbeat
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Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform .