Inna Shabash-Bennett is an accomplished marketing professional with extensive experience in category management and marketing strategy. Currently serving as Category Manager at Hearth & Home Technologies since August 2022, Inna previously held various marketing roles at Northern Tool + Equipment from 2004 to 2022, advancing from Marketing Analyst to Marketing Manager. Inna managed significant retail advertising budgets, executed comprehensive marketing plans for multiple channels, and drove customer acquisition initiatives. Inna's educational background includes an MBA in Marketing from Western Washington University and a Master's degree in Journalism from the University of South Carolina, complemented by a Bachelor's degree in Teaching English from Novosibirsk State Pedagogical University.
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