Sherman Lo

Sherman Lo has extensive experience in product development and management in the toy industry. Sherman has held key roles at various companies, including Children's Group, LLC, where they currently serve as the Director of Product Development. In this role, they oversee the product development and product safety quality control teams, managing all product categories and ensuring profitability.

Prior to their current position, Sherman worked at Feld Entertainment as the International Sourcing Manager, where they managed the international purchasing group and led the sourcing, engineering, and manufacturing processes.

Sherman also worked at Basic Fun! as the Senior Director of Product Development, leading the creative direction and developing new content for children's entertainment products. Sherman had licensing partnerships with popular brands like Shopkins, WWE, and Fisher-Price.

At Toys R Us, Sherman held several positions, including Director of Design and Development, where they led the creative team in developing new and refreshed products for the company's global brands. Sherman also served as the Senior Global Brand Manager, driving the brand strategy for various product ranges and brands.

Sherman's career in the toy industry began at Matchbox Toys, where they were the Director of Design for Boys Toys. Sherman managed a team of designers and oversaw the development of successful toy lines.

Sherman'searly experience includes working at Phoenix Design Group Inc as the Vice President of Design and Development, where they concentrated on various industries such as toys, consumer electronics, hospitality, and housewares. Sherman also held the role of Marketing and Senior Design Manager at Ideal Toys, where they managed marketing strategies and collaborated with designers in a fast-paced, multi-brand environment.

With their diverse experience and expertise in product development and management, Sherman has proven their ability to drive innovation, achieve business objectives, and establish successful partnerships in the toy industry.

Sherman Lo has a Bachelor of Industrial Design (BID) from Pratt Institute. Sherman also holds an MBA in Marketing with a specialization in Advertising from Baruch College. Sherman Lo has a high school diploma from Brooklyn Technical High School, where they completed the Industrial Design Program.