Marta V. is a skilled User Acquisition Manager at Heartify Inc. since April 2022, specializing in launching and scaling global advertising campaigns across multiple ad networks, including Facebook and TikTok, with a focus on achieving positive return on mobile investment (ROMI). With extensive knowledge in user acquisition, Marta V. confidently analyzes mobile metrics and optimizes campaign performance through data-driven strategies. Prior to this role, Marta V. worked as a Facebook Ads Specialist at an online beauty school, successfully increasing product sales by 27% through automated sales funnel enhancements. Marta V. holds an Associate of Arts degree in Business Information Support and Economics from Minsk College of Entrepreneurship, completed in 2021.
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