Mads Lundén Hermansen

Mads Lund is a Partner at Atlas Partners since 2022, providing support to start-ups, scale-ups, and SMEs in fundraising and strategic advisory. As an Investor in Healper, Mads engages with a digital health platform focused on mental health services. Previously, Mads served as Head of Business Development & Strategic Projects at Wet Wipe, which was acquired by Schülke & Mayr, leading growth strategies and managing strategic projects. At EY-Parthenon, Mads worked as an Engagement Manager with expertise in growth and transaction strategies across various industries and regions. Mads co-founded Drinkster.dk, overseeing its successful growth and international expansion before selling the company. Additionally, experience includes roles as an External Lecturer at Copenhagen Business School and external Excel teacher at HK Danmark. Mads Lund holds a Master’s degree in Accounting, Strategy, and Control from Copenhagen Business School, complemented by training as an NLP Business Practitioner.