Caroline O'Looney is a skilled professional with diverse experience in marketing, public relations, and program management. Currently serving as a Senior Associate at Beauty Co-Lab since March 2023, Caroline focuses on L'Oréal Luxury Lifestyle Brands, including Maison Margiela, Yves Saint Laurent, Azzaro, and Ralph Lauren. Concurrently, Caroline is part of the SoulCycle Studio Crew at the W77th location. Previous roles include Senior Associate at Hearts & Science, where responsibilities spanned digital activation and strategy for significant clients, as well as various positions in marketing and communications, such as an intern at Atlanta International Fashion Week and a marketing intern at Montgomery Construction. Educational qualifications include a degree in Public Relations and Consumer Merchandising/Retailing Management from the University of South Carolina. Caroline actively engages in community initiatives and mentorship programs.