Jenna Massaroni

Jenna Massaroni is a seasoned marketing professional with a strong background in strategy and communications. Currently serving as Senior Director, Strategy at Hearts & Science since 2021, Jenna specializes in driving e-commerce revenue and brand awareness through emotion-led marketing campaigns. Prior experience includes a role as Director of Comms Design at Huge, where Jenna managed comprehensive communication strategies for high-profile clients like Canada Goose and Zelle. At Wavemaker, Jenna was the global agency lead for Marriott International, crafting innovative digital performance campaigns and securing multimillion-dollar marketing partnerships. Jenna's foundational experience includes strategic planning for Coca-Cola at Spark Foundry. Jenna holds dual Bachelor of Arts degrees in Marketing and Sociology from William & Mary, coupled with significant achievements in award-winning advertising and media campaigns throughout Jenna's career.