Shiro Rathi

Shiro Rathi is a digital marketing professional with extensive experience in strategizing and executing digital activation campaigns. Currently serving as a Strategist at Hearts & Science, Shiro focuses on Reckitt Display GM/USH and utilizes various programmatic platforms, including DV360 and DoubleClick. Prior experience includes a Marketing Coop role at Boston Private, where Shiro developed successful marketing strategies that increased lead quality by 30% YOY, and a Digital Marketing Consultant position at Northeastern University, creating a digital media roadmap for a Keynote speaker's brand. Shiro also held roles at Mindshare, managing paid media campaigns and performance analysis, and started the career as an SEO Intern at hopintown. Educational credentials include a Master's degree in Digital Communication and Media from Northeastern University and a MicroMasters in Digital Leadership from Boston University.